The number of communication outlets and speed that information travels are both increasing all the time. Never have more comments been made by consumers, journalists, politicians and specialists. They are part of a vast ocean of conversations, swimming alongside actions being run by activist groups and attempts at manipulation (astroturfing, fake news, foreign interference, deep fakes, etc.).
Given this context, the task of building and protecting an organisation’s reputation is becoming ever more complex. Monitoring is critical, but what is the best way to put it to effective use? Because we’re also witnessing a boom in the number of online and offline monitoring tools, targeting new networks, offering new metrics, and so on.