With the French vaccination campaign against Covid-19 struggling to get off the ground, data scientists Martin Daniel and Matthieu Ripert and pulmonologist Antoine Roux from the well-known Foch Hospital, decided to set up a website to make it easier for people wanting a vaccination to make real-time contact with medical professionals who had doses available on the day.
From the first week of the project launched on 30 March 2021, Maarc joined the 100-strong team of volunteers to help boost media coverage of the project. The pro bono team involved an associate partner, consultant and junior consultant.
Maarc provided strategic support to Covidliste to expand its reach: recruitment of vaccination centres with testimonies from colleagues and experts in regional media, generating media coverage of the campaign, and support for the public affairs strategy to encourage the government to endorse and subsidise the tool.
Our challenge: to get across the uncontroversial message that Covidliste was part of the government’s vaccination strategy and that data security was guaranteed by the collaborative work of the country’s best data scientists and developers.
