Every year, I-CAD and the ministry of farming and food hold a national week to promote the identification of pet cats and dogs. The event is designed to unite the general public and professionals from the domestic animal sector around the importance of pet identification and responsible ownership. The event, which takes place every year just before the summer holiday season, sees many actors speaking up about animal welfare.
We worked with I-CAD for the 4th edition, which ran from 4 to 12 June 2022, to promote the new aspects of the event to a large spread of media as well as to consolidate the platform’s position as an expert on topics of interest to the sector.
