Citeo, now a not-for-profit business, was founded 30 years ago by actors from the retail and consumer goods sectors. The aim was to finance the collection and recycling of household packaging and encourage the people of France to always sort their waste. Faced with the environmental emergency and the pressures it imposes, the regulatory framework had become more restrictive and imposed a number of deadlines.
To meet these new obligations, Citeo, a business driven by a legally set social and environmental purpose, moved into new fields: reuse, biodiversity, combating illegal waste dumping, new forms of consumption, etc. The company promotes a 100% solutions-based model where reduce, reuse and recycle are all complementary.