Representing the interests of an organisation or professional sector to public authorities is more than a right, it’s a vital part of ensuring a just and reasonable legislative environment.
Maarc can help its clients design a communication strategy to ensure that their realities, constraints and challenges are understood by the people whose opinions and decisions have a real impact on clients’ ability to act.
Maarc’s approach is rooted in twin, complementary objectives.
In the immediate term, when called on to deal with a specific regulatory issue: to defend our clients’ freedom of action. In the longer term: to help forge an environment favourable to their business and growth.
And because there’s more to public affairs than just lobbying, we create cross-disciplinary action plans designed to activate the most relevant levers (press relations, digital, partnerships, op-ed articles) to deliver our clients’ business objectives.