Our capabilities

Crisis management

Preparing to face a crisis

A crisis comes in many forms: from industrial accidents and product recalls to litigations, labour conflicts and bad buzz. Experience shows that 9 crises in 10 could have been avoided if a suitable alert and response mechanism had been in place from the word go.

Equally, identifying, understanding and allowing for emerging issues makes it possible to anticipate and prepare responses to most of the tricky situations that may crop up in the future.

Maarc helps its clients analyse their risks and vulnerabilities, set up the procedures, tools and training needed to reduce their risk exposure, and embed the reflexes needed to manage crises and sensitive issues within their organisations.

Protecting your reputation and helping to resolve the crisis

When a crisis hits, Maarc’s teams of specialist are on-hand to give immediate advice, craft and deliver the crisis communication plan, design messages and get them heard by all your audiences, as well as support your teams on the ground.

This support can be at your head office, on site, or anywhere else in the world with support from Salus, the service that brings together all the specialist crisis management and communications agencies in the Worldcom PR Group network.

Our services

Anticipating & reacting to crises

Internal audit
Risk assessment
Definition of procedures
Training teams in procedures
Crisis simulations and exercises (war games)
Spokesperson briefings
Monitoring all media and social media

Instant alert in the event of sensitive issues
Development of tools and messages
Strategic consultancy and crisis unit guidance
Support for PR, press officers, internal communication
Digital crisis management
Coordination of international teams
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Our achievements.

Our achievements.

Our achievements.

Our achievements.

Agency of the year 2022

ClubFunding Group

Corporate PR
Finance

Staying in control of communications during an equity fund-raising announcement

Change management
Health

Supporting the transformation of a biopharmaceutical leader

Corporate PR
Agrofood

SodaStream Striking for Good

Corporate PR
Professional union

Covid-19 crisis: awareness-raising campaign across Europe to promote reopening of convention and exhibition centres

Corporate PR
General interest

How to reinvent PR campaign after 4 editions of the National Pet Identification Week and make it more attractive to the media?

Corporate PR
Industry

GIFAM’s annual press conference

Corporate PR
Associations

Promoting the platform to policymakers as a solution for improving vaccination rollout

Corporate PR
Associations

Promoting the contribution made by Citeo and its clients to the development of the circular economy

Corporate PR
Health

Positioning a French Contract Development and Manufacturing Organisation as an innovative actor helping protect the country’s health sovereignty

Corporate PR
Tech

Appart Solidaire: the Airbnb community joins the fight against Covid-19

Public Affairs
Associations

Working to achieve a policy decision making a drug reimbursable

Monitoring & analysis
Retail

Increasing Action’s visibility within the institutional ecosystem