A crisis comes in many forms: from industrial accidents and product recalls to litigations, labour conflicts and bad buzz. Experience shows that 9 crises in 10 could have been avoided if a suitable alert and response mechanism had been in place from the word go.
Equally, identifying, understanding and allowing for emerging issues makes it possible to anticipate and prepare responses to most of the tricky situations that may crop up in the future.
Maarc helps its clients analyse their risks and vulnerabilities, set up the procedures, tools and training needed to reduce their risk exposure, and embed the reflexes needed to manage crises and sensitive issues within their organisations.
Protecting your reputation and helping to resolve the crisis
When a crisis hits, Maarc’s teams of specialist are on-hand to give immediate advice, craft and deliver the crisis communication plan, design messages and get them heard by all your audiences, as well as support your teams on the ground.
This support can be at your head office, on site, or anywhere else in the world with support from Salus, the service that brings together all the specialist crisis management and communications agencies in the Worldcom PR Group network.
Anticipating & reacting to crises
Definition of procedures
Training teams in procedures
Crisis simulations and exercises (war games)
Monitoring all media and social media
Instant alert in the event of sensitive issues
Development of tools and messages
Strategic consultancy and crisis unit guidance
Support for PR, press officers, internal communication