Following a call for tenders in the summer of 2022, the French government information office continued to show its faith in Maarc for monitoring and analysing coverage of government actions and the resonance of government policies in the media and social media. This allows Maarc to further consolidate its Maarc Watch© monitoring and decoding team, which currently provides 24/7 monitoring of online and offline sources for over 15 clients.
Maarc has also won a tendering process held by Voies Navigables de France (VNF) to designate the agency they will use in future for media relations advice and support. A public-sector body responsible for the upkeep and operation of Europe’s largest river and canal network, VNF wants to benefit from Maarc’s PR expertise to boost its image and influence with the wider public (institutional, professional and users).
And Maarc’s third win of the summer: Santé Publique France asked for tenders to help with improving the performance of its spokespeople when talking with the media. With the Covid crisis having highlighted the key role that sharing information and education play in protecting public health, Maarc will provide Santé Publique France with its unique DIDA© (Diagnostic Interview Discourse Attitude) media training solution.
These new contracts strengthen Maarc’s positioning as a consultant to bodies providing public services (Citeo, Ministère de l’Education Nationale, Pôle Emploi, etc.) that are looking for an agency able to decipher the dynamics of public opinion and ensure that their views are heard on discussions surrounding the major issues of today and the emerging challenges that they face.